Keep those flowers short on Valentine’s day

Historically (from 1928), as defined by the S&P 500, 52.1% of the trading days are up (average +0.745%) and 46.2% are down (average -0.789%).  For Valentine’s day there is a thorn. On February 14th the market has been up only 40.0% of the time and down 56.9% of the time (it was flat in 1944 and 1935; it was down for the Saint Valentine’s Day massacre in 1929).  The DJIA 30 was up 43.1% of the time (for the same time period), and down 56.9% of the time.

Oh well, the market is still our sweetheart, even if the returns are shorts.

Source: S&P Dow Jones Indices

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Please note that the statistical data is based on publicly available information, most of which is available in S&P products such as Capital IQ, Compustat Research Insight and S&P Index Alert.  Analysis and projections are my own, and may differ from others within S&P/McGraw Hill.  Nothing presented is intended to, or should be interpreted as, a buy/sell/hold recommendation.
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