As digital assets become more institutional, the need for a clear way to define, measure and compare them is becoming more pressing. Without relevant, and credible, benchmarks, fund managers can struggle to explain performance, and allocators their risk, when comparing strategies against the wrong reference point.
This is not just a theoretical challenge. It is already shaping how strategies can be evaluated and how capital is allocated among digital assets. Segmented benchmarks that provide clear definition and comparability can serve as effective tools for understanding and measuring the ecosystem.
Understanding the Investable Universe
As the first and largest digital asset, Bitcoin has been used by many fund managers and allocators as a rough proxy for market beta. While it can be useful as a first-pass comparison point, it is often not representative of the entire crypto market. There are now thousands of digital assets, and even among the top percentile and investable universe there are important nuances to consider.
Bitcoin, as a cryptocurrency, is widely considered a store-of-value asset. Therefore, its performance is largely tied to supply and demand. Bitcoin’s performance profile differs from other digital assets—such as ecosystem layers like Ethereum and Solana.
This highlights an opportunity for segmented benchmarks that provide a suitable, comparable reference point for the digital asset strategy being analyzed.
The Fund Manager Dilemma
In traditional asset classes, the relationship between a strategy and its benchmark is generally well understood. In digital assets, that relationship is still developing. Fund managers often struggle to find benchmarks that match what they invest in. A strategy focused on smaller, emerging, sector-specific or a diversified set of assets is very different from one centered on large-cap assets such as Bitcoin or Ethereum. This can present challenges for fund managers who are assessing and promoting their strategies.
For example, using a Bitcoin benchmark to measure the performance of an actively managed strategy containing multiple mid-cap cryptocurrencies and digital assets may lead to inaccurate conclusions. If Bitcoin does well in a particular market cycle, but the underlying strategy contains assets that did not, it may appear the fund is not providing alpha relative to the benchmark. However, the underlying risk characteristics and performance drivers are not similar and, therefore, the comparison may not be suitable.
A multi-asset benchmark can solve this dilemma. In the prior scenario, a benchmark that contains a mix of mid-cap digital assets can establish a clear definition of what is being measured and serve as an unbiased, comparable reference point. Fund managers can use this to right size how their strategy has performed through market cycles and promote accordingly.
Allocators Want More Clarity
Allocators face a similar challenge as fund managers when using Bitcoin as a standalone benchmark. When they compare active managers to it, investors are looking for whether outperformance is due to security selection, asset allocation or market timing. If they mistake broad market exposure for manager skill and stay invested, that may be a missed opportunity for investors to find true alpha-generating opportunities. In those cases, allocators could leverage a range of indices to meet their exposure needs.
This has real implications for institutional allocators who are deploying sizeable asset bases and managing tight fee budgets.
Designing Benchmarks to Meet Institutional Needs
To help solve both sides of the fund manager and allocator challenge, benchmark providers are creating methodologies that segment the digital asset market. Benchmarks can be designed for different use cases to include constituents by market cap, excluding large-cap assets, or to diversify through equal-weight approaches and a range of weighting scheme.
For those with a focus on income-oriented opportunities, using derivatives or combining cryptocurrencies with other asset classes like equities can be another approach to diversification. Each approach offers a different lens and can help align definition and measurement more closely with investment intent.
As the market continues to mature, having the right benchmark in place becomes increasingly important. It allows both managers and allocators to better understand performance and make more informed decisions about where to invest capital.
Explore how different benchmark approaches can be used to track the evolving digital asset market with S&P DJI’s digital asset benchmarking capabilities.
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